Culture by Design, Not by Default, with Jared Truby, Julia Mayer, and Devorah Freudiger.

Moderated by Jenna Gotthelf

Every coffee company has a culture—but the strongest organizations are intentional about creating one. In this panel discussion, café owners, managers, and industry leaders will share their experiences building workplace cultures that support employee growth, foster accountability, and strengthen team performance. From hiring and onboarding to communication, leadership, and employee retention, panelists will discuss the systems and values that shape their organizations and the lessons they’ve learned along the way. Through candid conversation and audience Q&A, attendees will gain practical insights into creating a workplace where people feel supported, engaged, and motivated to do their best work.

Location: Amphitheater

Panelists:

• Jared Truby

• Julia Mayer

• Devorah Freudiger

Moderator:

• Jenna Gotthelf