Would You Open a Coffee Shop Today? Starting, Growing, and Surviving in Modern Coffee, with Jess Steffy, Seidy Selivanow, ChiSum Ngai, and Abner Roldán

Moderated by Marcus Young

If you had to start over today—with current rents, labor costs, coffee prices, and customer expectations—would you still open a coffee shop? What would you do differently? In this candid conversation, experienced coffee entrepreneurs will discuss the realities of building a café business in today’s environment, including financing, staffing, menu strategy, growth opportunities, and common mistakes. Through honest discussion and audience Q&A, attendees will gain practical insights into what it takes to launch and sustain a successful coffee business in an increasingly competitive market.

Location: Amphitheater

Panelists:

• Jess Steffy

• Seidy Selivanow

• ChiSum Ngai

Moderator:

• Marcus Young