Playing the Long Game in Coffee: How to Reinvent, Pivot, and Never Stop Learning, with Trish Rothgeb

Few people have witnessed the evolution of specialty coffee as closely as Trish Rothgeb. A pioneering coffee professional, the first US woman certified as a CQI Q Grader, founder of Wrecking Ball Coffee Roasters, and the person who coined the term “Third Wave Coffee,” Trish has spent four decades helping shape the industry we know today. In this session, Trish will reflect on how to survive the unexpected, navigate major shifts, and follow trends (or not!). From her early roasting experiences in the San Francisco Bay Area, to Oslo, Norway, and through the global growth of specialty coffee, she’ll explore what has changed, what has remained constant, and what coffee professionals should watch as the industry continues to evolve. Whether you’re new to coffee or a seasoned veteran, this class offers a rare opportunity to learn from one of the most influential voices in specialty coffee.

Location: Amphitheater