Is Roasting Right for You: Pivoting From a Café Buying Wholesale to Roasting Your Own Coffee, with Marcus Young

For coffee retailers, the appeal of roasting coffee is palpable. You expand your brand, you take greater control of your coffee quality, and seeing green coffee priced at $4 - $7 dollars per pound is financially appealing. The reality though is far more complex. In this class you’ll learn the complexities of green coffee buying, basic roasting equipment requirements, permitting a roasting facility, and review the final cost per pound when you’re roasting your own coffee. 

Location: Kava