Financial Decisions That Make or Break a Café, with Charles Jack

Every decision in a café—from hiring a new employee to purchasing equipment, raising prices, signing a lease, or opening a second location—has financial consequences. The most successful business owners aren’t necessarily accountants; they’re leaders who understand how to evaluate opportunities, manage risk, and make informed decisions that support long-term sustainability. In this session, Cat & Cloud co-founder Charles Jack will share practical frameworks for approaching the financial side of business ownership, including how to assess investments, prioritize competing needs, control costs without compromising quality, and determine when growth opportunities are truly worth pursuing. Through real-world examples and lessons learned from building and growing a successful coffee company, attendees will gain a clearer understanding of how everyday decisions shape their business’s financial health and how to make choices that support both profitability and long-term success.

Location: Kiva