The Business of Roasting—Why Great Coffee Alone Isn’t Enough, with Trish Rothgeb

Roasting coffee can be a powerful way to differentiate your business, build your brand, and create new revenue streams—but it also introduces new complexities and responsibilities. In this session, Wrecking Ball Coffee Roasters founder Trish Rothgeb will explore the realities of running a roasting business, from sourcing and production to pricing, sales, and quality control. Learn how successful roasters balance craftsmanship with profitability, avoid common pitfalls, and make strategic decisions that support long-term growth. Whether you’re considering roasting for the first time or looking to strengthen an existing program, this class will provide valuable insights from one of specialty coffee’s most experienced roasting professionals.

Location: Kiva