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WORKSHOP BLOCK 2

Decaf on the Menu, with Stacey Lynden

Decaf has its own story to tell, and this workshop offers coffee professionals a welcoming space to explore it more deeply. Participants examine how cafes can create more thoughtful, inclusive experiences for decaf drinkers through service, menu development, and hospitality. We’ll discuss the role of warm, inviting staff language, and how everyday interactions can help guests feel seen and valued, this will be paired with ways to create meaningful choice through offerings such as a premium or rotating decafs alongside a house decaf, whether as a pour-over or featured in a signature drink. Participants will taste a range of Swiss Water® Decaf coffees from different origins and processing methods while exploring flavor, quality, and customer experience. Warm, practical, and conversation-driven, this class celebrates decaf as a vibrant part of the specialty coffee menu and explores how thoughtful hospitality can help every guest feel equally welcomed into the cafe experience.

Location: Hogan

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