A Coffee Retailer’s Guide to the Market, with Neil Oney

Coffee quality is only part of the equation—understanding the market is essential for building a successful business. In this session, we’ll explore how the coffee market functions, the factors that influence pricing and availability, and why market dynamics matter to coffee professionals. Participants will also gain an introduction to coffee evaluation and grading, with opportunities to engage in hands-on exercises using green coffee grading kits. Designed for those who want a clearer understanding of the business side of coffee, this class will provide practical insights into the forces shaping the industry.

Location: Hogan