From Staple to Standout: Elevating Your Cold Brew Program, with Julia Leach

Cold brew is no longer a trend; it’s an expectation. Today’s customers assume every great café will have cold brew on the menu. So how do you keep your cold brew program exciting, relevant, and profitable? Join Julia Leach of Toddy for a conversation about the next evolution of cold brew. We’ll explore how cafés can move beyond the basics through seasonal offerings, creative menu development, merchandising, signature beverages, and customer engagement strategies that keep guests coming back. You’ll discover real-world examples of cafés that are successfully reinventing their cold coffee programs and leave with practical ideas you can implement right away. Whether you’re looking to boost sales, stand out from competitors, or simply breathe new life into a menu staple, this session will help you think differently about one of coffee’s most established categories.

Location: Hogan