The Art and Business of Signature Drinks, with Anna Gutierrez

Signature beverages can help define your café, delight customers, and drive profitability. In this session, Anna Gutierrez of Barista 22 will share her decades of recipe development and her approach to crafting memorable seasonal and specialty drinks, from identifying flavor trends and incorporating seasonality to using syrups, sauces, and drink mixes effectively. Learn how to create beverages that stand out from the competition, encourage repeat visits, and command premium pricing. Whether you’re refreshing your menu or building a seasonal beverage program from scratch, this class will provide practical tools for creating drinks that customers love, and that strengthen your bottom line.

Location: Hogan