To Compete or Not to Compete—That is the Question, with Isaiah Sheese

Are coffee competitions right for your business? Coffee competitions are expensive, but are they worth it? This class will take participants through the pros and cons of being involved in the coffee competition community, and address questions including who are competitions for? What is the value of being involved in the competition community? Is there an ROI for competitions even if we don’t win?

Location: BT 1